Our brand is formed from past experience, education, culture, values, and other factors. The elements in this guide aim at establishing rules for visual, written, and spoken communication in an effort to show who we are as Verys.
Our culture of strategic engineering excellence is taking another step up in sophistication. Meet our new symbol.
Our new symbol represents our commitment to elegant simplicity, quality, and delivering the most value to our customers. We know how to accelerate business growth and now we look like it.
We are relaxed and polished communicators. We are approachable and inviting with an air of authority.
We are proud of intelligence, but don’t flaunt it arrogantly. We empathize with our customers and their problems. We’re here to help them see potential where they haven’t thought to look.
Our customers trust us because we’re honest. If there is a problem we discuss it with them when it happens instead of trying to hide it under the rug. Relationships are built on trust.
While our brand color may be green, it’s important to use it in balance with neutral colors like white and black. The most dominant color in the composition should be white, with colors as accents.
Communication is everything and color has the ability to communicate without words. Color should be considered as an aid to what your message is.
The “500” variants of the 3 colors are the main colors. Other tones of these colors are available to use alongside the primary variants, or if there isn’t enough text contrast.
Creating open space is important in letting the composition breath. Density of information should remain low in most situations. If you have too much information add a new slide, page, or section to allow the content to breath.
Fill every inch of the composition
Leave space and less info density
Iconography should only be used it if assists in communication. If you’re having trouble thinking of an icon to use for a topic, maybe you shouldn’t be using icons.
Use obscure icons without labels
Use recognizable icons with labels
Using icons in shapes is a great method of adding visual interest while still being able to use the same icon library. When using icons in other shapes make sure you maintain consistency and use plenty of padding.
Mix sizes, line weights, fills, and padding
Photography shouldn’t introduce too much visual noise and clutter. It should have clarity from the size of a thumbnail to a hero image.
Use images with too much going on
Use images with clear compositions
Our brand is positive and uplifting. We solve some huge problems for our customers and want to project helpfulness and trust, not lurking in a dark room hacking the mainframe.
Use images that are dark and scary
Use images that are light and airy
As experts and consultants we want to be seen as such. Make sure the imagery being used is of the highest quality you can find.
Use images that are childish
Use images with professionalism
The geometric sans-serif Montserrat for headings creates a modern feel, while Lato for body copy focuses on clarity and readability at smaller font sizes.
The weight of the text heavily influences the contrast the text has. Going too bold starts to make the text feel clunkier and less polished.
Go too bold
Keep it between regular and semibold
Accessibility is important in designing positive experiences. Make sure your text has enough contrast against the background it’s sitting on.
Put text on busy backgrounds
Make the space in you image work with the text